Alex joined Preferred Group 2009 as a managing director and oversees everything related to Cabo San Lucas. Alex was the Director of Specialty Travel for Terramar Destinations, while he also owned and operated Baja Wild, a multiple-award winning travel company specializing in Eco and Outdoor tourism honored by National Geographic and Outside Magazine. Alex is also the founder and director of the Los Cabos Green Fest, the first ecologically-sustainable music festival, which featured concerts from top international performers from around the world. Over many years, Alex has developed strong relationships with the Mexican government at the state and local level as well as USA international corporations directly with the Mexico tourism board. He has also worked with top professional sports organizations in the United States and Mexico. Alex holds a degree from the Instituto Technologico de Estudios Superiores in Mexico City in Accounting/Finance and Business Administration.