As a creative entrepreneur, Emad has pioneered in the world of luxury travel, lifestyle products and services, as well as consulting many top organizations, such as American Express, top luxury hotel projects, private members clubs, luxury brands, and top restaurant groups. Emad also enjoys sharing his experiences and knowledge as a contributing writer and photographer for various publications. He began his career in the hospitality industry, working with top brands such as The Four Seasons and The Peninsula Hotels, where he developed and launched a unique program known as The Peninsula Hotel Global Concierge Club: a members-only program designed for the Peninsulas’ top-tier clientele. This is when he spotted a unique trend of bespoke lifestyle services, which he later developed privately as a members-only luxury travel and lifestyle service, known as Preferred Group. At this point he was able to push the boundaries within in this niche to further develop his entrepreneurial skills on such projects as co-producing several international concerts with top celebrity performers and events overseas, sports marketing partnerships and projects with the NHLPA, Olympic Games sponsors, professional athletes, real estate projects, as well as consulting and investing with other luxury lifestyle products, organizations, and services. Emad holds a Bachelors Degree in Exercise Science from California State University Long Beach.