
Gentleman Magazine Italy
Preferred Group is one of the most exclusive lifestyle management companies. Gentleman magazine asks: “Is there any desire that your company cannot satisfy?”
Preferred Group is one of the pioneers in the high end concierge services business. The company, Preferred Group was started in Los Angeles in 1999 and is one of the most elite lifestyle management companies in the world. Forbes magazine defines it as the most cost-effective personal assistant money can buy. Travel and Leisure has written that Preferred Group is so much more then an exclusive club.
Emad Ghobrial, who was originally born in Cairo, has become the industry pioneer and master of savvy, sophistication and discretion. Prior to the launch of Preferred Group, he identified the need for an exclusive world-class concierge program that would cater to high net worth individuals, royals and dignitaries.
Upon meeting Ghobrial the first time, you can understand immediately that he has been all over the world and very much understands the sensibility of his affluent members.
Ghobrial gained his experience as a concierge in two of the most refined hotels in the world: The Four Seasons Hotel in Newport Beach and The Peninsula Hotel in Beverly Hills. “I was lucky to have worked with some of the best Hoteliers in the industry, such as Ali V. Kasikci, General Manager of the Peninsula for 16 years,” he tells us.
The services that Preferred Group offers can range from a very simple request to the most complex: Private jets, limousines, yacht charters, private security, booking hotels and restaurants and organizing events and parties etc….
Ghobrial recalls arranging for an entire gym to be set up in every suite that his client was going to occupy while traveling throughout Australia, Thailand and North America.
Preferred group can provide access to the most spectacular events; VIP sports events, soirées and openings when everything is sold out.
The founder tells us “we can accomplish any necessity and any dream.”
“There are no limits; we can do anything as long as (with a smile) it is legal.”Emad Ghobrial