Preferred Group has inside advantage
Private concierge service caters to power players
“It’s about having a great black book,” says the former Four Seasons Newport Beach and Beverly Hills Peninsula concierge, who founded his first private service in 1999. With his background, Ghobrial naturally also has contacts at all the top hotels around the world, which is key since 75% of his clients are international (all of them come by referral). Even better, while members are brandishing their credit cards like kids in fancy candy stores, the staff is managing their rewards points and turning those splurges into air travel gold. Notes Ghobrial: “You travel first class to London, you’re looking at eight or ten thousand dollars right there. So the membership fee pays for itself, a little bit.” In other words, why shouldn’t you buy that rare case of Lafite tracked down by PG’s in-house sommelier? By that logic, you can’t afford not to.
By Steffie Nelson
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